Ingin mulakan email marketing? Berikut adalah 10 tips yang anda perlu tahu mengenai email marketing di Malaysia dan di mana2.

1. 1

   Kenali audience anda:Like any media, make sure that you provide your readers with the information they want. This will improve the click-through rates and encourage people to read your next newsletter rather then select the “unsubscribe” link.

2. 2

   Personalise:Practice shows that personalised content produces the best results, with better open- and read-rates compared with the one size fits all approach.

3. 3

   Jangan biarkan “Subject line” kosong: Most empty Subject lines get spammed so make sure you don’t leave it empty or your email won’t get past spam filters.

4. 4

   Gunakan “Subject lines” yang terang dan jelas: The Subject line should pertain to the email and be informative enough to encourage the reader to open it whilst not being too long. It should not be in capitals, or contain exclamation marks.

5. 5

   “From” yang jelas:The From line should clearly state your company’s name or your name. Avoid spam From lines such as “Message from a friend” that are being used quite a lot by spammers.

6. 6

   Sediakan plain text dan versi HTML:Most readers respond better to an HTML email but sometimes complicated HTML emails get blocked by the recipient’s internet service provider. Plain text, although not blocked as often, is simply not appealing but it is accessible to blind people. So the best is to send your email in both format.

7. 7

   Unsubscribe link: You must provide the reader with the ability to request that you do not send any future emails to that address. These requests must be honoured.

8. 8

   Biar ia pendek dan fokus:Just like any web content, people reading your email scan the content to see if anything interests them. Remember, web readers are always in a hurry so keep it short, to the point and ensure it is relevant.

9. 9

   Be consistent:You should be consistent with the frequency with which you send your emails. It can be one a day, once a week, or once a month but make sure you stick to it.

10. 10

    Be creative: Last but not least, unless you create a compelling Subject line your email will end up in the Deleted items box. Pastikan anda creative.

Untuk memudahkan email marketing campaign anda, cubalah produk kami - GroupMail ataupun MaxBreeze

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